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[Italy and Iran] Ascanio Day (January 8)
The Ascanio Day, observed every January 8th, has evolved into a nostalgic phenomenon for Italians. It serves as a portal to a pre-social media era, allowing individuals to reconnect with the digital landscape of their youth. The tradition involves sharing phrases related to letting Ascanio in on social media, creating a sense of belonging to a unique web culture that predates contemporary social networks. This annual ritual showcases the enduring impact of digital experiences on the collective memory of a generation. Originating in 2008, the Ascanio Day can be traced back to a YouTube video featuring the song "Pariya" by Iranian artist Shahram Shabpareh. The video, with playful Italian subtitles, created a mondegreen—a misinterpretation of lyrics based on phonetic similarity. The viral phrase "hey, let Ascanio in from January 8th" emerged, becoming a staple in Italian social media every 8th of January. Despite the removal of the original video in 2022 due to copyright issues, the Ascanio phenomenon persists, illustrating the enduring power of internet culture. The song: https://www.facebook.com/ascaniohottodigennaio/videos/canzone-iraniana-italianizzata-esce-ma-non-mi-rosica-shahram-shabpareh/267425268816285/ An Italian singer went to Iranian’s got talent to sing “Hey lascia entrare Ascanio” and received a lot of success both in Iran and Italy. Lots of comedians make other videos every year to celebrate this occurrence by leaving some people named Ascanio in. Sources: https://www.deejay.it/articoli/esce-ma-non-mi-rosica-8-gennaio-ascanio-canzone-testo/amp/ https://www.gazzetta.it/spettacolo/08-01-2023/e-l-8-di-gennaio-lascia-entrare-ascanio-cos-e-e-che-cosa-significa_amp.shtml https://www.skuola.net/amp/news/spettacolo/l-8-gennaio-e-l-ascanio-day-tutte-le-curiosita-su-questa-strana.html
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